How Las Vegas Casinos Are Cashing In on Wellness

_{During Wellness Month, the bathhouse at Virgin Hotels Las Vegas offers guests a place to slow down and recharge, just steps away from the casino floor. (Photo: Vanessa Alves-Johnson / Casinos.com)}

LAS VEGAS – Most people come to a Las Vegas casino for excess, whether that’s money being dropped at the slot machines or too many drinks at the bar. Wellness usually isn’t a priority for the average Vegas visitor.

But last week, I spent my time at Virgin Hotels Las Vegas a little differently than the average casino guest might. I strolled right past the hustle and bustle of the casino floor to go upstairs to the spa for a sound bath class. If you’ve never done one, just imagine meditating in a jacuzzi inside a bathhouse, while being serenaded by a sound bath for an hour.

Now, why would I come to a casino specifically to do that? August is National Wellness Month, and of all places, Las Vegas is really having a wellness moment. Sin City has long been marketed as the place for gambling, alcohol, and late nights. Though all those things are part of the traditional Vegas experience, that doesn't mean that wellness has to be completely excluded from that equation.

Today, a visitor can come here for vacation and take a pilates class on the dance floor of a nightclub, join a sober dance party with coffee instead of cocktails, or simply take the elevator down to their own resort’s spa and relax. With wellness top of mind this month, it's the perfect time to look at how casinos are appealing to travelers who want to care for their health and well-being during their trip, rather than leaving it as an afterthought.

Casino Spas Are Leveling Up

Casino spas are not as niche as they used to be. A resort’s spa experience today is a lot more than just getting a massage, and you'll notice that with the price. A massage or facial is typically more expensive at these facilities than at a spa inside a Vegas strip mall. But they typically come with access to the spa’s amenities (like a jacuzzi or steam room) for the day, meaning you can soak in the experience even if you're not staying at that property. I've done this myself at both Lapis Spa at Fontainebleau and The Spa at Virgin Hotels, visiting purely as a local rather than a guest staying there.

At Virgin last week, I came for Echoes in the Bathhouse, a sound bath experience hosted by Las Vegas Yoga Therapy inside the spa’s gorgeous jacuzzi area. It was something I had never experienced before, and it gave me a chance to step away from my humble abode in Summerlin and visit a spot many tourists frequent.

These spas contribute to the non-gambling revenue that matters greatly to the casino. For Strip resorts, that spend is a massive part of how the casino makes money.

In 2025, gaming win accounted for only 26.1% of total revenue on the Las Vegas Strip; the remaining 73.9% came from other categories, including rooms, food, entertainment, and nightlife. Spas fit right into that category, giving properties another way to generate revenue from people who have no interest in playing a slot machine or a table game.

That's likely a big reason why the spas at Encore, The Venetian, and even Caesars Palace have been renovated recently to offer a better experience for the price. Caesars Palace specifically added an AI massage therapist device so you can get a massage without even having to deal with a real person. Social media has changed how people find spas, allowing a prospective guest to get a first-person perspective inside a spa rather than a picture of an empty jacuzzi.

Casinos house some of the most extravagant spas in Vegas, and you are encouraged to relax and disconnect from the outside world in these environments. Phone use is often discouraged, and it's one of the most obvious ways people can relax at a casino.

Sober Workout Parties Take Over Vegas Clubs

It's a little paradoxical to think that the same spaces where people dress up and dance all night now also host wellness and fitness events. Rather than building new venues, casinos are repurposing existing spaces and dressing them up to be Instagram-ready. It's a smart way to use the real estate, given that most of these nightlife venues are open only three or four nights a week. Daytime wellness programming is a great way to make the most revenue from the same square footage.

Fontainebleau's LIV Nightclub and Beach Club runs a Sunday Circuit program two to three times a month in the same spaces that host some of the world's biggest DJs the rest of the week. Caesars Palace’s new Omnia Dayclub offers its own wellness classes on Sunday mornings in partnership with Etho Wellness Club and Daybreaker. Guests can take Pilates or yoga classes in the morning, or come later in the afternoon for a sober dance party with some of the same music you might hear on a Saturday night, with a completely different vibe.

Michael Margolin, founder of Etho Wellness Club, told Casinos.com that he feels the dayclub setting keeps the event fun and shows that wellness doesn’t necessarily have to be serious.

“It’s actually one of my favorite parts about Daybreaker at Omnia,” Margolin said. “We’re taking a space that people traditionally associate with nightlife and completely reimagining how it can be experienced. Instead of partying late into the night, people are doing Pilates or yoga, dancing at 10 in the morning, drinking something healthy, and connecting with each other.”

Further down the Strip is The BLVD, a new shopping plaza sitting right along Las Vegas Boulevard across from Park MGM. The rooftop has become a popular spot for Pilates and sunset yoga sessions, all overlooking the many casinos on the Vegas skyline. Discoflow, an EDM wellness brand, hosted a Pilates Rave class before the Electric Daisy Carnival (EDC) kicked off in Vegas, set with a DJ and LED lights during the event.

All of these are uniquely Vegas wellness events. Only here can you party at one of these venues on Saturday night and return less than 12 hours later (hopefully with no hangover) for a fitness class, while people just a few miles away are heading to church.

Gen Z Wants Wellness, Not Just Nightlife

As a Gen Zer myself, I'd argue this generation is a big part of the whole wellness shift, especially in Vegas. Though we're not the only reason that it's happening, there is a measurable shift in how younger people approach drinking and going out.

A few months ago, Casinos.com covered a panel at the Bar and Restaurant Expo where speakers discussed how much more intentional Gen Z has become about choosing when and where to drink compared to previous generations.

The numbers back up the chatter about Gen Z being in a “wellness era.” Nearly 2/3 of Gen Z (65%) said in a 2025 Circana survey that they planned to drink less that year, and 39% said they were committing to a fully dry lifestyle for the whole year.

This is a stark contrast from the 30% of baby boomers who said the same. Gen Z is also much more interested in sober-friendly spaces, with 41% of those surveyed saying they'd be interested in visiting a sober bar compared to only 22% of the general population.

Wellness content is all the rage on social media, and casinos are well aware of that. Everyone wants to show off their experience at a well-designed, camera-ready event, so giving a person something to want to take a picture with is essential marketing today. Younger travelers, in particular, want experiences they can share online while they're out of town.

Fitness classes like Pilates and yoga help to check that box, but they also act as social events beyond the workout itself. Some people want to get brunch on a Sunday morning, while others want to feel the burn in a trendy space. Either way, casinos have an incentive to build wellness spaces that people want to share on social media, whether locals or visitors.

For a person staying on the Strip, it may be as easy as just taking an elevator down to get to a Puppy Yoga class at the spa or a quick Uber right over. But for locals, it might mean heading down to the strip to get a taste of the tourist experience without the chaos that can come with it. It keeps people on the property and spending money without ever having to leave for a workout or spa day.

Sin City's New Balance

So does any of this mean that Vegas is going stone cold sober? Definitely not.

The nightclubs, loud slots, and dayclubs full of drunk tourists are still very much here for anyone who wants that classic Vegas experience. But now, wellness doesn’t have to be an afterthought for people who want to make it a priority on their Vegas vacations. Taking care of yourself matters because no one really wants to have an experience from The Hangover with a crushing headache the next morning.

This city can sell you a $50 Pilates class at the Dayclub and a $10,000 VIP bottle-service table 5 minutes away. Vegas has moved past the whole black and white idea of Sin City, where everyone comes here to gamble and party away. An increasing number of visitors want wellness built into their trip, the same way that it's built into their everyday life, and there are many ways to do that at casinos across the city.

I don't know about you, but I'd personally rather take a rave aerobics class inside a nightclub on a Friday morning to enjoy the venue than be stuck on the same dance floor 12 hours earlier, packed in with a crowd that's several drinks deep.

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