Caesars Revamps Wellness on the Strip with AI Massage and Spa Promotions

^{The white robotic arms of the Aescape massage system deliver a fully automated massage experience while guests remain fully clothed, unlike a traditional massage. (Photo: Caesars Entertainment)}

LAS VEGAS – Nightlife and gaming still dominate casino resorts as part of the Las Vegas experience. But wellness-focused events, such as alcohol-free parties and group fitness classes, are gaining traction across the Strip. 

Many travelers (especially Gen Z) want daytime options beyond pool parties and late-night club crawls. To meet that demand, casino operators are bumping up their offerings in that department to match the shift in interest from both younger and luxury travelers. 

Caesars Entertainment is the latest one to update its health and wellness offerings with upgrades to its flagship Qua Baths & Spa at Caesars Palace and the addition of a new AI-powered massage robot. And across the Strip, they’re continuing the ‘all-you-can-spa’ promotions at The LINQ and Harrah’s Las Vegas.

‘Aescape’ the Casino Floor 

Qua Baths and Spa is one of the oldest original spas on the Strip. Last year, the spa underwent a series of long-awaited renovations while preserving its Roman-inspired aesthetic.

The Roman baths have been re-titled, along with the addition of lounge furniture around the hot pools, improved shower facilities, brighter lighting, and adjustments to the ice room. Folding privacy screens help to block the line of sight between lounge chairs and soaking tubs, and spa visitors use RFID bracelets to open or close their lockers instead of entering codes. 

The Qua Baths and Spa at Caesars Palace is almost 20 years old now. But you wouldn’t be able to tell by how well they have kept it up over the years. (Photo: Caesars Entertainment)

Aside from the upgrades, a robot has arrived at the spa. That robot is Aescape, an AI-powered robotic massage experience. 

The system uses two mechanical arms to glide over the body while guests stay fully clothed in a spandex compression suit. You can customize the pressure, speed, and muscle groups via a touchscreen interface. Over time, the system can store your preferences for repeat visits. 

Getting a massage at a spa often comes with communicating with a therapist, but this experience involves no talking, no disrobing, and no need to ask for more or less pressure. Caesars is positioning it as a lower-commitment massage option on the Strip.

“We’re bringing holistic wellness to the Strip,” Caesars Palace spa director Catherine Lazarou told FOX5 News. “We’re going to be at the forefront of wellness and bring that ‘OG Qua’ back to life. What’s really exciting is how we’re merging AI technology with holistic wellness.”

Aescape currently offers 15-minute sessions for $44 and 30-minute sessions for $88, which isn’t much of a bargain. But it should not be a surprise that Caesars is trying to innovate new ways to make more money in their spa.

This is not meant to replace getting a massage from a real massage therapist, though. There's obviously a lot of personalization that gets missed when you get a massage from a robot, so a multitude of therapists will still be at the spa to give you a good massage if you want actual hands. especially for those who may not be comfortable with disrobing and getting a full service from a real person. 

New Treatments Splashing Into Qua 

Along with adding technology to the spa and renovating aging amenities, Qua has also expanded its treatment menu. Guests staying at Caesars Palace can now enjoy touch-free Reiki energy treatments, sound healing, and mindfulness coaching during their next spa visit. 

Even with AI innovations joining the treatment lineup at Qua, the spa still has traditional quiet rooms for hands-on work and services from human therapists. (Photo: Caesars Entertainment)

The spa has also started offering “wellness journeys” for $100. There are three to choose from: Breathe, Thrive, and Glow. Each one has a unique bundle of immersive treatments, including sound healing, lymphatic facial massage, crystal-themed facials, and meditative breathing work. 

For guests who want to take a group class without leaving the Strip, Qua also offers yoga, Qi Gong, mat Pilates, HIIT, and personal training at $40 per class.

Also, Caesars Palace now offers a run club through its spa! It’s free and hosted every Friday morning. It’s open to all guests, and leans more social than competitive. 

When you visit the Strip often, you’ll begin to find out that people love walking (and running) along Las Vegas Boulevard. As a local, it sounds fun, but the driving and parking just to get some steps in aren't very appealing. But for guests at Caesars Palace, it’s just another fun option to get some activity in outside of just walking the Strip for leisure.

Stretch Your Dollars Further Across the Strip 

While Qua at Caesars Palace offers a premium experience that might be out of budget for the typical traveler, the company continues to provide one of the best spa values across the Strip at Harrah’s and The LINQ. 

Both properties offer the same “All-You-Can-Spa” package for $500. The package includes four hours of treatments, including massages, facials, body scrubs, and wraps. 

If you visit the Spa at the LINQ, you can relax and wait to be picked up for your treatment in this lounge. (Photo: Caesars Entertainment)

The price does not include the 20% auto gratuity, so expect to pay at least $600 regardless of which spa you decide to go to. It’s not necessarily “cheap”, but many Las Vegas spas charge $180–$250 per service, so you’re essentially getting a full-day experience for a great price.

The same package is available at both locations, but arguably has the better-looking spa out of the two properties.

These locations don’t position themselves to compete with luxury casino spas like Wynn, Fontainebleau, or even Resorts World, but that’s the point. They have their own appeal, being less crowded and better suited for guests who want excellent treatment without being price-gouged.

Caesars is experimenting with technology that would ultimately be just another way to increase its revenue and improve efficiency, since you don’t need to give a robot benefits and a reasonable hourly wage. But at the same time, it hasn't abandoned budget-friendly packages across its lower-tier properties. If visiting Qua at Caesar’s Palace sounds like too much of a splurge, the four-hour package at Harrah’s or The LINQ might be a great option to get more for your money.