Lady Luck HQ Joins FanDuel Casino as Brand Ambassador

^{Lady Luck HQ celebrates winning big on Dragon Link at the El Cortez in June 2025. (Photo: Lady Luck HQ / Youtube)}

FanDuel Casino announced Monday that it has signed Lady Luck HQ, one of the most popular slots creators on YouTube, as an exclusive brand ambassador. Under the deal, the influencer will create branded content for the company and appear at FanDuel events.

Lady Luck HQ, whose real name is Francine Maric, runs her YouTube channel with her husband, and has a following of over one million subscribers.

FanDuel Hopes to Engage Female Customers, Promote Responsible Gambling

According to FanDuel, Maric is the most-subscribed female slots influencer on YouTube. She also maintains a strong social media presence on Instagram and TikTok.

“Francine represents exactly what we look for in a brand ambassador - authentic, engaging, and community-driven,” FanDuel Casino Vice President of Marketing Daniele Phillips said in a statement. “She has grown a devoted fanbase under Lady Luck HQ that allows us to connect with audiences, especially our female customers, in a meaningful way and celebrate the evolution of digital gaming.”

FanDuel Casino has been steadily building a roster of influencers over the past year. That group includes Vegas Matt, another popular online gambling influencer with more than 1 million YouTube subscribers, who FanDuel signed to an exclusive promotional content deal in 2024.

Maric: ‘Dumb Luck’ and Love of Slots Led to YouTube Success

For Maric, joining that team represents a major milestone in her growth as a gambling personality.

“Partnering with FanDuel Casino is an incredible opportunity to expand what we’ve built with the Lady Luck HQ community,” Maric said in a statement. “FanDuel is a brand that prioritizes both entertainment and responsibility, and I’m excited to work together to deliver engaging content while promoting safe and enjoyable gaming experiences."

Maric has long been one of the most notable names in the gambling YouTube scene, appearing at events such as the Slot Talk Q&A at Seminole Hard Rock Tampa earlier this year. It was at that event that Casinos.com’s Earl Burton had the chance to speak with Lady Luck herself.

“Ironically enough, we got into this by dumb luck,” Maric said at the time. “You have to like what you’re doing. You basically have to love it. If you don’t, it’s going to show in your work.”

FanDuel Casino is currently live in five US states – Connecticut, Michigan, New Jersey, Pennsylvania, and West Virginia – as well as the Canadian province of Ontario.