Pragmatic Play Sets €1.25 Million Kevin Hart Promotion Ahead of November Live Events

Pragmatic Play will roll out a €1.25 million European promotional campaign tied to its upcoming live casino sessions hosted by actor and comedian Kevin Hart, running from October 19 through the events themselves on November 6 and 7.

The campaign unfolds in three phases. From October 19 to November 2, “PLAY with KEVIN” has players collecting the letters P-L-A-Y in Kevin’s Picks live casino games, or K-E-V-I-N across Pragmatic Play’s slots portfolio, to earn Free Chips redeemable in Hart’s chosen games. From November 2 through the live event, “BET with Kevin” randomly awards additional Free Chips to players in Kevin’s Picks games, usable during the broadcasts themselves. Then, during the two days of live hosting on November 6 and 7, “Kevin Makes It Rain” distributes more than 30,000 prizes to players in the featured games, which won’t be revealed until broadcast.

Hart to Host Live Sessions Over Two Days

“When the opportunity to host some of Pragmatic Play’s biggest live casino games came up, I jumped at it,” Hart said. “I’ve seen what they’ve got planned and let me tell you, they don’t do things small.”

The promotion will not be available in the US, but assuming all goes well, I am sure Pragmatic Play will want to move this to the US as soon as possible.

Where US Players Can Find Pragmatic Play’s Games

Pragmatic Play is best known among US slots fans for titles like Gates of Olympus, with its Ancient Greece theme and multipliers that can climb to 500x, and Sweet Bonanza, a candy-themed tumbling-reels game with its own shot at a 100x payout on a single spin. Sugar Rush pairs a similar sweets theme with cluster pays on a 7x7 grid, while the fishing-themed Big Bass Bonanza and the wildlife-themed Buffalo King Megaways, which offers 200,704 ways to win, round out the supplier’s most-played slots.

Those titles aren’t limited to the studio sessions Hart will host. Pragmatic Play holds separate licenses to supply real-money online casino games in New Jersey, Pennsylvania and Michigan, three of the states where regulated internet casino gaming operates alongside sports betting. That licensing is distinct from the sweepstakes-casino business the supplier exited nationwide in August 2026 after being named in a California lawsuit tied to Stake.us; players looking for Gates of Olympus or Sweet Bonanza for real money in the US now need an account with a licensed operator in one of those three states rather than a sweepstakes site.

Part of a Broader Live Casino Push

The Hart campaign is one of the most prominent celebrity activations a B2B live casino supplier has run directly out of its own studio, rather than through a branded slot licensing deal. Hart isn’t a stranger to gambling content: he has appeared on “High Stakes Poker” and competed in a $300,000 buy-in Super High Roller Bowl in 2017.

The promotion follows Pragmatic Play’s strategic pivot in June 2026 to prioritize its slots and live casino product lines, positioning the Hart event as a marquee moment for that shift heading into the fourth quarter.