BetMGM Launches Month-Long LegendSCARY Halloween Campaign

^{BetMGM has launched LegendSCARY, a Halloween casino campaign running through Nov. 1 with an exclusive slot, leaderboards and a sweepstakes. (Image courtesy of BetMGM)} 

BetMGM has rolled out LegendSCARY, which it calls its biggest seasonal casino campaign of the year.

The operator announced the campaign Oct. 15. It runs through Sunday, Nov. 1.

BetMGM said the lobby now carries a Halloween theme, with spiders, bats and cobwebs, plus a dedicated category for seasonal games.

An Exclusive Slot Leads the Lineup

The headline game is Bigger Piggy Halloween Bank, available only at BetMGM Casino, Borgata Online New Jersey and Borgata Online Pennsylvania

The online slot comes from Inspired and combines Bonus Spins, jackpots, Cash and Collector symbols, and a Piggy Wheel Bonus that can award extra prizes and features.

BetMGM said it offers more than 50 Halloween-themed online slots in total.

Five Promotions, Five Windows

The campaign is split into a rotating schedule of promotions:

• Kickoff to the Crypt: Oct. 1 to 11
• MGM Monster Mash Leaderboard: Oct. 12 to 18
• Promo Your Way Frenzy: Oct. 19 to 25
• The Final Haunting Sweepstakes: Oct. 26 to 29
• The Final Drive Leaderboard: Oct. 30 to Nov. 1

BetMGM said full details and terms for each promotion are posted at BetMGM Casino weekly.

The release was issued after the first promotion had already ended, so the Monster Mash Leaderboard is the one currently live.

Part of the “Make It Legendary” Push

Oliver Bartlett, BetMGM’s senior vice president of gaming, said Halloween suits casino play.

“Halloween lends itself perfectly to casino entertainment, and LegendSCARY Month is all about making October more fun for our players,” Bartlett said. 

“Whether it’s discovering a new game, climbing a leaderboard, or unlocking rewards, we’ve packed the month with experiences that keep the excitement going every time players visit BetMGM.”

The campaign extends BetMGM’s “Make It Legendary” brand platform, which the company describes as a focus on elevated entertainment.

Games and Rewards

BetMGM’s online casino has more than 7,000 titles across North American markets, according to the company.

It also runs a state-by-state progressive jackpot network of more than 25 games, including MGM Grand Millions, Bison Fury and 15 Lanterns.

Players earn BetMGM Rewards points and tier credits, which can be redeemed for digital bonuses, MGM Rewards points and Marriott Bonvoy points.

BetMGM said the promotions are not available in Alberta or Ontario.