New Sportsbook and Poker Room Coming to Wisconsin’s Potawatomi Hotel and Casino

Poker Land Based Casinos
Alan Campbell

Updated by

Alan Campbell

Last Updated 14th March 2024, 07:22 AM

New Sportsbook and Poker Room Coming to Wisconsin’s Potawatomi Hotel and Casino

As part of an ongoing $190 million renovation project and Wisconsin’s Potawatomi Hotel and Casino is to open a 14-table poker room in addition to a Las Vegas-style sportsbook from May 3.

The 500-room casino destination owned and operated by the federally-recognized Forest County Potawatomi Community first began welcoming gamblers in 1991 and has slowly grown to currently feature a 150,000 sq ft casino hosting a selection of approximately 3,000 slots as well as almost 100 gaming tables. 

The facility located in downtown Milwaukee also embraces a 1,350-seat bingo hall, eight food and beverage outlets and the 30,000 sq ft Potawatomi Event Center.

Choice Initiative

The 19-story Potawatomi Hotel and Casino premiered a temporary sportsbook last March some 13 months after its tribal operator inked a revised gaming compact with Wisconsin Governor Tony Evers. 

This interim amenity accommodates 17 self-service betting kiosks complemented by a pair of staffed counters and sits alongside Green Bay’s Oneida Casino as one of only two places in ‘The Badger State’ where punters can legally place wagers on a wide range of professional sporting action.

Substantial Setup

The Sportsbook Director for the Potawatomi Hotel and Casino, Sean Cullen, told local television broadcaster WDJT-TV the coming two-story sportsbook is replacing his property’s 600-seat Northern Lights Theater venue and will feature more than 20 large televisions together with seating for at least 200 patrons and a 2,000 sq ft LED screen centerpiece. He explained the 6,500 sq ft operation is to moreover offer a beverage and food service and be staff by a team of professional ticket writers.

“There is not a retail betting space outside of Las Vegas that can compete with the high-end venue we’re unveiling on May 3,” Cullen said. 

“With the 75 kiosks we currently have, we are number two in the country for gross gaming revenues of publicly reporting sportsbooks. We believe our new retail sports betting venue will make us a top travel destination in the Midwest.”

Poker Pleasure

Dominic Ortiz is the Chief Executive Officer for the Potawatomi Hotel and Casino and he revealed his property’s coming The Poker Room enterprise is to come complete with 14 tables offering games of pot-limit Omaha, 1-3 no-limit and 2-5 no-limit poker. He told Milwaukee Magazine guests will furthermore be able to enjoy a large array of special bonuses including bad beat and hourly high hand jackpots while enjoying food and beverage services from the neighboring sportsbook.

“We are excited to bring the next level of an entertaining sports betting atmosphere to our guests,” Ortiz said. 

“We appreciate the patience our guests have given us while we build out these two extraordinary projects and I can assure them it will be well worth the wait.”

Exciting Expansion

The Potawatomi Hotel and Casino has added 120,000 sq ft of space over the past two years including a new first-floor food hall as well as a raft of fresh restaurant and entertainment experiences for its second floor. Ortiz detailed this latter club encompasses an atrium gaming zone in addition to an outlet of the Rock & Brews chain of restaurants from celebrated Kiss musicians Paul Stanley and Gene Simmons.

“In all my years in the gaming industry, the opening of the sportsbook and The Poker Room has to be the most exciting time in my career,” Ortiz said.

Meet The Author

Alan Campbell
Alan Campbell

Alan Campbell has been reporting on the global gambling industry ever since graduating from university in the late-1990s with degrees in journalism, English and history. Now headquartered in the northern English city of Sheffield, he has written on a plethora of topics, companies, regulatory developments and technological innovations for a large number of traditional and digital publications from around the planet.

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