The Websites in the UK That People Forget Their Password 2023

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Colm Phelan

Updated by Colm Phelan

Digital PR Manager

Last Updated 1st May 2024, 03:57 PM

The Websites in the UK That People Forget Their Password 2023

May 2 is World Password Day, an initiative pushed by Intel Security to encourage better password protocols. It's not the only day of its kind, with National Security Day arriving on November 30th. National Security Day was first coined back in back in 1988. Computers were not commonplace back then, but nowadays, it’s not uncommon for households to have multiple computers alongside smartphones and tablets. Communication is definitely a lot easier than it used to be, but with these technological advancements, we have additional privacy and security concerns.

And while we now have easy access to the tools for communication, there are just as many, if not more, platforms to do it on. From Facebook to Snapchat to a good old-fashioned email, the possibilities for chatting with friends and family are plentiful. However, with new password measures seemingly being added by the day – you know, the really annoying stuff like having to add a special character and 25 numbers – it can be easy to forget your security details, especially with so many different things to log in to. 

The UK is no exception to this. 84.4% of the population have an active social media presence across the nation as of January 2023, equating to 57.1 million users according to Statista.. With that in mind, our research and analytics team took a break from casino sites and decided it would be an appropriate time to find out which platforms – including social media and entertainment sites like Netflix and Spotify – cause Brits the most issues when it comes to remembering their passwords. 

*The numbers below indicate average monthly searches across a host of keyword phrases available to view at the bottom of this article.

Platforms in the UK forget passwords

What Were The Results? 

Overall, people in the UK forget their Apple ID password far more than any other platform, with an overall search score of 20,560 people a month on average searching how to reset their password (or associated phrases), more than double any other login. 

Google/Gmail was second and followed closely by Instagram, which was the social media site that caused the most issues for UK citizens. 

Facebook and Snapchat were next in line in terms of social media sites, with very few people having issues accessing their TikTok accounts, according to the data. 

Other platforms that UK natives struggle with are Netflix (3,540 monthly searches) and Spotify (2,870 monthly searches). YouTube and Hotmail presented relatively low numbers on a monthly basis. 

Casinos And Passwords

Choosing a password these days can be a bit of a daunting task, and it's important to remember when signing up to an online casino site, you're password needs to be secure because inside, you will be storing some of your own real money to play with (and hopefully, some money you've won).

When choosing a password for the online casino of your choice, we recommend choosing some completely random, long, and with special characters for maximum security. 

Hackers do target casinos, as they know it's a place where people share sensitive bank info - so it's particularly important to ensure your password isn't guessable. 

Online casinos protect your password, only storing a hash version, to keep you safe from any potential hacks. Modern encryption systems use secure socket layer (SSL) or transport layer security (TLS) protocols to encode data stored in their databases.

Methodology

We used Semrush search volume data to measure keyword phrases relating to forgetting password details for specific platforms. The data and associated keywords can be found in the tables below.

  • Data was collected over a one-month period from March 10, 2024 - April 10, 2024
Google/Gmail 
forgot my google email password

90

forgot my google password

90

forgot gmail password

140

forgot my gmail password please help me

90

forgot my gmail password recovery email

90

forgot gmail password but logged in

70

forgot password gmail account recovery

70

my gmail password forgot what can i do

70

 

710

Apple 
forgot apple id password

590

forgot apple password

170

forgot my apple id password

110

forgot apple email password

90

forgot apple id and password on ipad

90

change apple id password forgot

70

forgot apple ipod password

70

forgot icloud password

140

 

1330

Facebook 
facebook forgot password

170

forgot my password facebook help me

70

forgot fb password

90

 

330

Instagram 
instagram forgot password

260

 

260

Snapchat 
forgot snapchat password and email

70

Hotmail 
forgot my email password hotmail

70

forgot my password for my hotmail account

70

hotmail forgot email and password

70

 

210

TikTok 
i forgot my password on tiktok

70

Random 
forgot dcu password

90

forgot my ea account password

90

forgot my fitbit password

90

i forgot paypal password

90

forgot miniclip password

70

i forgot my email and password for psn

70

i forgot my excel workbook password

70

i forgot my linux root password

70

i forgot my paladins password

70

deliveroo forgot password

50

pokerstars forgot password

70

reddit forgot password

70

forgot my mac password

50

forgot my pst password

50

forgot my teamviewer password

50

forgot my wordpress password

50

Meet The Author

8 Years
Experience
Colm Phelan
Colm Phelan
Digital PR Manager Digital PR Manager

Colm Phelan has spent several years working in the iGaming industry and has plenty of experience when it comes to writing, researching and rigorously testing online casinos and sportsbooks. While Colm has invested a lot of his time into the digital marketing world but his other passions include poker and a variety of sports including golf, NFL and football.

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