National Security Day is just around the corner, arriving on November 30th. It was first coined back in back in 1988. Computers were not commonplace back then, but nowadays, it’s not uncommon for households to have multiple computers alongside smartphones and tablets. Communication is definitely a lot easier than it used to be, but with these technological advancements, we have additional privacy and security concerns.
And while we now have easy access to the tools for communication, there are just as many, if not more, platforms to do it on. From Facebook to Snapchat to a good old-fashioned email, the possibilities for chatting with friends and family are plentiful. However, with new password measures seemingly being added by the day – you know, the really annoying stuff like having to add a special character and 25 numbers – it can be easy to forget your security details, especially with so many different things to log in to.
The UK is no exception to this. 84.4% of the population have an active social media presence across the nation as of January 2023, equating to 57.1 million users according to Statista.. With that in mind, our research and analytics team took a break from casino sites and decided it would be an appropriate time to find out which platforms – including social media and entertainment sites like Netflix and Spotify – cause Brits the most issues when it comes to remembering their passwords.
*The numbers below indicate average monthly searches across a host of keyword phrases available to view at the bottom of this article.
Overall, people in the UK forget their Apple ID password far more than any other platform, with an overall search score of 20,560 people a month on average searching how to reset their password (or associated phrases), more than double any other login.
Google/Gmail was second and followed closely by Instagram, which was the social media site that caused the most issues for UK citizens.
Facebook and Snapchat were next in line in terms of social media sites, with very few people having issues accessing their TikTok accounts, according to the data.
Other platforms that UK natives struggle with are Netflix (3,540 monthly searches) and Spotify (2,870 monthly searches). YouTube and Hotmail presented relatively low numbers on a monthly basis.
We used Semrush search volume data to measure keyword phrases relating to forgetting password details for specific platforms. The data and associated keywords can be found in the tables below.
Google/Gmail | |
forgot my google email password | 90 |
forgot my google password | 90 |
forgot gmail password | 140 |
forgot my gmail password please help me | 90 |
forgot my gmail password recovery email | 90 |
forgot gmail password but logged in | 70 |
forgot password gmail account recovery | 70 |
my gmail password forgot what can i do | 70 |
710 | |
Apple | |
forgot apple id password | 590 |
forgot apple password | 170 |
forgot my apple id password | 110 |
forgot apple email password | 90 |
forgot apple id and password on ipad | 90 |
change apple id password forgot | 70 |
forgot apple ipod password | 70 |
forgot icloud password | 140 |
1330 | |
facebook forgot password | 170 |
forgot my password facebook help me | 70 |
forgot fb password | 90 |
330 | |
instagram forgot password | 260 |
260 | |
Snapchat | |
forgot snapchat password and email | 70 |
Hotmail | |
forgot my email password hotmail | 70 |
forgot my password for my hotmail account | 70 |
hotmail forgot email and password | 70 |
210 | |
TikTok | |
i forgot my password on tiktok | 70 |
Random | |
forgot dcu password | 90 |
forgot my ea account password | 90 |
forgot my fitbit password | 90 |
i forgot paypal password | 90 |
forgot miniclip password | 70 |
i forgot my email and password for psn | 70 |
i forgot my excel workbook password | 70 |
i forgot my linux root password | 70 |
i forgot my paladins password | 70 |
deliveroo forgot password | 50 |
pokerstars forgot password | 70 |
reddit forgot password | 70 |
forgot my mac password | 50 |
forgot my pst password | 50 |
forgot my teamviewer password | 50 |
forgot my wordpress password | 50 |