ThrillTech Joins Forces with Betsson Group in Global Jackpot Tech Deal

_{Caption: ThrillTech's ThrillPots will launch across Betsson's flagship brands, including Betsafe and NordicBet. (Image: ThrillTech)}

ThrillTech has signed a global agreement with Betsson Group to deploy its next-gen jackpot engine, ThrillPots, across the operator's portfolio of international brands. The partnership aims to supercharge player engagement and incremental revenue through customizable, player-funded side-bet jackpots.

ThrillPots enables players to opt into side-bet jackpots without interrupting the main gameplay, creating seamless excitement across both sportsbook and casino products. The technology is licensed and modular, designed to adapt across markets and product lines.

Powering New Player Engagement Tools

Betsson Group operates a suite of popular brands including Betsson, Betsafe and NordicBet. The company will integrate ThrillPots across these sites, part of its wider strategy to enhance user experiences with tech-driven features that do not cannibalise core spending.

"As a global leader in iGaming, Betsson Group is constantly innovating to enhance the player experience while driving sustainable growth," said Ben Bradtke, co-founder of ThrillTech. 

"This deal is a major milestone in our mission to transform how jackpots are delivered at scale, with proven, compliant technology that uplifts revenue without cannibalising existing spend."

The addition of ThrillPots is expected to complement Betsson's focus on scalable enhancements, particularly in regulated markets across Europe and Latin America. According to both companies, the solution adds an extra layer of excitement and value that can support acquisition and retention goals.

Player Benefits

Side-bet jackpots like ThrillPots are gaining popularity because they offer users more control over their participation, especially important in regulated markets with strict bonus rules. Player-funded models also align with industry trends toward sustainable growth, as operators look for ways to expand engagement without over-relying on high-stakes promotional spend.

"We're always exploring new ways to deliver engaging and rewarding experiences for our players," said Karl Schranz, Director of Gaming at Betsson Group.

 "ThrillTech's ThrillPots solution brings an exciting, flexible jackpot layer that enhances both acquisition and retention without compromising our core gameplay. This global rollout reflects our commitment to scalable innovation across the Group."

The global rollout of ThrillPots marks a significant move for both companies as they continue expanding into new and competitive markets.