New Deal, Better Data: Matchbook Upgrades Affiliate Tech with RavenTrack

_{Matchbook’s affiliate arm is now running on RavenTrack’s platform. The companies cite a seamless transition and strong support team. (Image: Matchbook/RavenTrack)}

Peer-to-peer betting exchange Matchbook has teamed up with RavenTrack, the Platform-as-a-Service affiliate software provider, to power affiliate tracking across all of its brands, including Matchbook MX and easyBet.

The partnership, which went live in November 2025, marks a full migration of Matchbook’s affiliate operations to RavenTrack’s platform, a move both companies are calling smooth and future-focused.

Why Matchbook Switched to RavenTrack

For Matchbook, the change is about operational improvement and scalability. The company says the upgrade brings better tech and service under one roof, replacing what it called a less supportive affiliate platform.

The move also strengthens Matchbook’s position in the online casino and sports betting space, where accurate affiliate tracking is essential for compliance and growth.

Sean Leigh, senior affiliate manager at Matchbook, said the migration process exceeded expectations.

“The migration to the RavenTrack platform, which could have easily been difficult and drawn-out, was instead a very smooth and easy process,” Leigh said. 

“This success is thanks to the RavenTrack team and their support throughout the whole process, who were at all times responsive and incredibly efficient, guiding us through each step.”

RavenTrack’s backend now tracks affiliate marketing performance for all three Matchbook brands. According to the companies, this includes real-time reporting, customisable dashboards and streamlined commission tracking, all key features for affiliates looking to maximise earnings and optimise performance.

“The platform itself is of a high standard,” Leigh added, “and when paired with the exceptional support given, far exceeds the software and service of our previous affiliate platform provider. Overall, we’ve been very happy with our decision to move to RavenTrack.”

What RavenTrack Brings to the Table

RavenTrack is a well-established name in affiliate marketing tech and has won several industry awards for its platform’s reliability and customisation options.

Julian Pitts, RavenTrack’s head of commercial, said the team took pride in ensuring a seamless onboarding experience.

“It’s a true pleasure to have the Matchbook team and its many brands working with us and using our award-winning platform,” Pitts said. 

“The migration process’ exceptional smoothness is a true testament to the collaboration between the businesses.”

He added that RavenTrack focuses on building long-term partnerships by earning trust from day one.

“This collaboration will allow Matchbook to leverage RavenTrack’s robust technology to optimise its affiliate programs and drive future growth,” Pitts said.

The deal reflects a broader trend of betting operators investing in more sophisticated affiliate tracking solutions, especially as the affiliate marketing space becomes increasingly data-driven and compliance-focused.