Cameron Flood Joins Yaspa to Head Product Across UK and Europe

_{Cameron Flood - head of product for the UK and Europe (Image: Yaspa)}

Yaspa has appointed Cameron Flood as head of product for the UK and Europe, giving him responsibility for product development and launches across the company's two core home markets. The hire comes as the London-based open banking payments and identity fintech pushes deeper into expansion mode following a $12 million funding round, new office openings, and a string of industry awards.

For iGaming operators and regulated businesses that use Yaspa's pay-by-bank platform, the appointment reflects a deliberate effort to anchor product leadership in local markets. With operations now spanning the UK, Europe, and the United States, Yaspa is building a senior product function capable of turning its growth momentum into concrete product launches rather than relying solely on centralised decision-making.

Flood joins from a background in UK payments infrastructure. He previously worked at Shieldpay, a payments firm specialising in escrow and disbursement services for legal and professional services clients, and at Vocalink, a Mastercard-owned company that designs and operates the UK's real-time payment systems. Yaspa says he brings more than 15 years of financial services experience to the role.

A Senior Product Structure Taking Shape

Flood will work alongside Max Collinge, who Yaspa identifies as vice president of product in the United States, a title the company appears to have formalised recently. Collinge previously led open banking development at NatWest's PayIt service before joining Yaspa.

'We're delighted to welcome Cameron to the team,' Yaspa chief executive James Neville said. 'His experience and expertise make him ideally placed to continue to drive product innovation across payments and data solutions in our core markets.'

Yaspa's platform centres on what the company calls Intelligent Payments: real-time account-to-account transactions combined with AI-powered identity verification and customer intelligence tools. The company says the model helps regulated businesses, particularly iGaming operators, improve deposit acceptance rates, manage fraud risk, and meet safer gambling obligations without adding friction to the player experience.

'I'm excited to scale our product capabilities to serve even more businesses while maintaining the innovation and customer-centricity that has driven Yaspa's success,' Flood said.

Growth Context: Funding, Awards, and a Sifted Top-Four Ranking

Flood's appointment lands two days after Yaspa announced it had placed fourth on the 2026 Sifted 100 UK and Ireland leaderboard. Sifted, a Financial Times-backed publication covering European start-ups, compiles the list annually using revenue growth, employee headcount, and funding data.

That recognition follows a busy 12 months for the company. In July 2025, Yaspa closed a $12 million funding round led by Discerning Capital, a US-based investment firm focused on the gambling and sports technology sectors, with participation from Metavallon and TechStars Ventures. The round funded the opening of a US entity in Atlanta, Georgia, and a new technology hub in Leeds.

In November 2025, Yaspa won the Real-Time Payments Innovation award at the Payments Awards, a claim verified against the official winners page. The company was also named in CB Insights' 2025 Fintech 100.

Yaspa is regulated by the UK's Financial Conduct Authority and has offices in London, Leeds, and Atlanta.