BetConstruct AI Unveils Choice Gaming and KISS AI Live Casino at ICE Barcelona Prelude

_{Vigen Badalyan took to the stage at ICE Barcelona. (Image: BetConstruct/Linkedin)}

BARCELONA, Spain — BetConstruct AI has unveiled Choice Gaming and introduced what it says is the industry’s first KISS AI Live Casino in conjunction with Harmony Choice, a pre-ICE Barcelona gathering for iGaming executives.

Choice Gaming, positioned as a new portfolio of online casino content, is already live on more than 1,000 operator websites and is expected to be available on over 5,000 by the end of February as software partners complete integration agreements, company representatives said. BetConstruct AI opened an open-API integration for partners on January 19, with online contract sign-offs available directly through BetConstruct and Choice Gaming registration pages.

Growth and Incentive Plans Outlined by Co-Founder

At the event, co-founder Vigen Badalyan outlined growth and incentive plans for early adopters of the technology, offering promotional access to the company’s game portfolio. Under the initiative, every 25th integrator to sign up via the open API will receive the standalone Choice Gaming slot portfolio free for three months, and every 51st integrator will receive the portfolio free for a year, BetConstruct AI said.

Badalyan stressed choice as a core motivation behind the launch, describing the platform’s flexibility and creative options for operators and players alike.

“The freedom to choose is yours. Hello my friends, I’m happy to see you happy you choose correct choice for us…,” Badalyan said, emphasising the role of customisation and user preference in the product’s design.

He also spoke about the platform’s configurability across languages, design options and character selection within the gaming environment.

“…it’s about life guys … it’s giving opportunity to be very free, to have a vote you like, what kind of language you want, what kind of design. What kind of girl or boy with your choice…”

ICE Barcelona Will Showcase Gambling/iGaming Industry 

Badalyan said the product was already operational on a wide range of sites and that the company anticipates further integration through February 27 as partners connect via the open API.

BetConstruct AI’s presence in Barcelona is part of a broader strategy to showcase its “The Choice” philosophy at ICE Barcelona 2026 from January 19–21, where the company is exhibiting its sportsbook, casino platform and expanded ecosystem. The Choice concept underlies both the product suite and a 12-month commercial programme that ties operator performance to enhanced cost advantages for service users, including discounts and free service periods for targets met in gross gaming revenue growth.  

The Harmony Choice event, held on January 17, brought together industry representatives for networking and strategic discussion ahead of the annual conference.