DAZN Bet Opens in Ontario Ahead of Alberta iGaming Launch

^{The DAZN brand will soon be known for more than streaming sports with the recent launch of DAZN Bet in Ontario. (Photo: Koshiro K / Alamy)}

DAZN Bet, the online gambling brand of popular streaming service DAZN, has officially launched in Ontario, marking the company’s first foray into a North American market.

The launch was celebrated on Tuesday, June 30, and comes just two weeks before a second fully regulated iGaming market is set to open in Alberta.

Streaming Could Change the Game for DAZN

DAZN is well known for streaming around the world, but has a particularly strong presence in Canada, where the brand streams major sporting events like the NFL and UEFA Champions League. That could give the company a leg up on the competition, especially if it can effectively integrate betting into watchable streams of games and matches.

This late in the game, DAZN Bet may need an advantage to stand out in the Ontario iGaming market, where there are 47 operators that currently hold licenses to offer iGaming products. However, the company says they’re not worried about immediate success.

“Canada is a market that values integrity and responsible play and we are entering Ontario with a product that is designed for long-term sustainability,” DAZN Bet CEO Valery Gelfman said in a press release. “We are committed to operating with a local mindset and a customer-centric approach.”

DAZN Bet Canada Managing Director Richard Rawlinson said that the launch was “the beginning of a long-term commitment to the country,” and the release noted that DAZN Bet planned to be “one of the early operators” in the regulated Alberta iGaming market.

Alberta Ready to Convert Grey Market Users

Alberta Gaming, Liquor and Cannabis (AGLC) has been providing an updated list of operators who have applied for licenses ahead of the upcoming July 13 launch of the Albertan market. DAZN Bet was among the eligible operators added to the May 29 weekly update, alongside brands like Vegas Club Casino and Luxury Casino.

Alberta is hoping to replicate the success that iGaming Ontario has seen in transitioning users from the grey market to regulated sites by opening its market to private operators. In Ontario, after four years of an open but regulated market, surveys have found that 91.1% of players use regulated sites for at least some of their online gaming. As a result, Ontario saw its regulated market collect gross gaming revenue of $413.1 million in May 2026.

Right now, Play Alberta – the government-run iGaming option – only captures an estimated 30% of all online gambling play in the province, with 70% going to grey market sites. Alberta iGaming Corporation CEO Dan Keene told Casinos.com that he’s hoping to flip that ratio in the near future, rather than worrying about finding new revenue in the market.

“Our goal is not to grow iGaming, that’s not our mandate,” Keene said. “Our mandate is Albertan satisfaction, protecting Albertans’ information and providing social responsibility tools.”