50,000 Canadians Visit Vegas in Three Months for ‘At Par’ Pricing

^{Until Aug. 31, Circa Resort & Casino, The D Las Vegas and Golden Gate Hotel & Casino are applying no exchange rate to purchases made with Canadian dollars. (Image: Markus Mainka, Alamy)}

50,000 Canadian tourists have flocked to Las Vegas over the past three months to take advantage of a deal that sees Canadian dollars treated as equal to American.

Launched back in January, the At Par pricing promotion offers Canadian visitors a flat exchange rate of US$1 to C$1 across three Vegas casinos. 

Available at Circa Resort & Casino, The D Las Vegas and Golden Gate Hotel & Casino, the special deal runs until August 31. 

According to the hotel group, the past three months have seen 5,100 hotel rooms booked by Canadian tourists, and $10 million generated in slot play.

“Canadians have always played a meaningful role in downtown Las Vegas, and we’re incredibly appreciative of the loyalty they continue to show our city,” Derek Stevens, CEO of the three participating casino hotels, said in a statement.

He added: “The response to our At Par program has been tremendous and we look forward to creating more exciting moments for our guests from the Great White North.” 

What’s the deal?

Open to all Canadians who can produce a valid passport or Canadian government-issued ID, the At Par program sees eligible guests receive US$1 in value for every C$1 spent, regardless of daily exchange rates.

Canadian gamblers can even redeem up to C$500 in slot play, though some specific slots are excluded.

Available at Circa Resort & Casino, The D Las Vegas and Golden Gate Hotel & Casino, the deal applies to select slot machines and gaming, as well as hotel rooms and bar purchases.

Participating bars include Overhang Bar at Circa, Bar Prohibition! at the Golden Gate and the Canadian-themed BarCanada at the D Las Vegas.

To put the savings in context, one Canadian dollar is currently worth around US$0.73, based on the May 8 exchange rate. That means a $300 hotel room would normally set a Canadian visitor back around C$411.

Under the At Par program, that same room costs C$300, a saving of roughly 27%.  

Gamblers bet against Vegas

The A Par promotion was Stevens' idea who drew on his own upbringing when designing it.

A native of Grosse Pointe, Michigan, near the US/Canada border, growing up he would frequently see local businesses offer at par pricing to Canadian visitors.

However, the need for the promotion stemmed from more recent developments: a sharp drop in Canadians visiting Sin City. 

According to the Las Vegas Convention and Visitors Authority (LVCVA), there was a roughly 24% decline in Canadian tourists visiting Las Vegas in January to November 2025 compared to the same time the year previous.

Though no exact Canadian-specific figures exist, overall Las Vegas visitor numbers for the first three months of 2026 were broadly flat compared to the same period in 2025, totalling around 9.7 million, with a dip in January offset by modest gains in February and March. 

Downtown gaming revenue totaled around $219 million for the same period, compared to $242 million in 2025, a decline of around 9.5%.

For non-Canadian guests, Circa recently announced the return of its popular Summer All-In Package, which includes two nights in a King room, plus beverage and dining credits and a daybed at Stadium Swim.

Upcoming At Par events in Vegas include a free show from Canadian DJ Tiga at the Main Street Stage at Fremont Street Experience on May 17 at 10 p.m., as well as The Ultimate After Party at the D Las Vegas, which runs all day on June 27 and features limited‑edition Finger Eleven-themed cocktails plus a chance to meet the Ontario rock band.