National Security Day is just around the corner, arriving on November 30th. It was first coined back in back in 1988. Computers were not commonplace back then, but nowadays, it’s not uncommon for households to have multiple computers alongside smartphones and tablets. Communication is definitely a lot easier than it used to be, but with these technological advancements, we have additional privacy and security concerns.
And while we now have easy access to the tools for communication, there are just as many, if not more, platforms to do it on. From Facebook to Snapchat to a good old-fashioned email, the possibilities for chatting with friends and family are plentiful. However, with new password measures seemingly being added by the day – you know, the really annoying stuff like having to add a special character and 25 numbers – it can be easy to forget your security details, especially with so many different things to log in to.
Ireland is no exception to this. There are 4.39 million social media users in Ireland in 2023, with that number projected to rise to 4.76 million in 2028 according to Statista. With that in mind, our research and analytics team took a break from casino sites and decided it would be an appropriate time to find out which platforms – including social media and entertainment sites like Netflix and Spotify – cause the Irish the most issues when it comes to remembering their passwords.
*The numbers below indicate average monthly searches across a host of keyword phrases available to view at the bottom of this article
Overall, people in Ireland forget their Apple ID password far more than any other platform, with an overall search score averaging 1,330 (average monthly searches) per month. Google/Gmail was second, again by some distance with Facebook in third.
Facebook was the highest in terms of social media platforms, with average searches of 330 per month, with Instagram in second and Snapchat and TikTok joint third.
There were some surprising additions, with DCU students apparently prone to forgetting their university login details. Likewise, fitness fanatics are forgetting their Fitbit passwords, while Deliveroo was another platform with high searches relating to retrieving login details.
We used Semrush search volume data to measure keyword phrases relating to forgetting password details for specific platforms. The data and associated keywords can be found in the tables below.
Google/Gmail | |
forgot my google email password | 90 |
forgot my google password | 90 |
forgot gmail password | 140 |
forgot my gmail password please help me | 90 |
forgot my gmail password recovery email | 90 |
forgot gmail password but logged in | 70 |
forgot password gmail account recovery | 70 |
my gmail password forgot what can i do | 70 |
710 | |
Apple | |
forgot apple id password | 590 |
forgot apple password | 170 |
forgot my apple id password | 110 |
forgot apple email password | 90 |
forgot apple id and password on ipad | 90 |
change apple id password forgot | 70 |
forgot apple ipod password | 70 |
forgot icloud password | 140 |
1330 | |
facebook forgot password | 170 |
forgot my password facebook help me | 70 |
forgot fb password | 90 |
330 | |
instagram forgot password | 260 |
260 | |
Snapchat | |
forgot snapchat password and email | 70 |
Hotmail | |
forgot my email password hotmail | 70 |
forgot my password for my hotmail account | 70 |
hotmail forgot email and password | 70 |
210 | |
TikTok | |
i forgot my password on tiktok | 70 |
Random | |
forgot dcu password | 90 |
forgot my ea account password | 90 |
forgot my fitbit password | 90 |
i forgot paypal password | 90 |
forgot miniclip password | 70 |
i forgot my email and password for psn | 70 |
i forgot my excel workbook password | 70 |
i forgot my linux root password | 70 |
i forgot my paladins password | 70 |
deliveroo forgot password | 50 |
pokerstars forgot password | 70 |
reddit forgot password | 70 |
forgot my mac password | 50 |
forgot my pst password | 50 |
forgot my teamviewer password | 50 |
forgot my wordpress password | 50 |