Alberta iGaming Revenue Hits $56.6M in September as Active Accounts Top 388,000

^{First report from the Alberta iGaming Corporation shows revenue rising every month since the July 13 launch. (Image: Millenius)}

Alberta's regulated iGaming market generated $56.6 million in non-adjusted gross gaming revenue (NAGGR) in September, its biggest month since opening on July 13 and 2.5 times July's $22.2 million.

Players wagered $1.28 billion during the month across 388,585 active player accounts, according to the first Market Performance Report from the Alberta iGaming Corporation (AiGC).

The report covers July 13 through Sept. 30 and was released Oct. 23. 

Adding the three monthly figures, Casinos.com calculates that Albertans wagered about $2.89 billion at regulated operators in the first 11 weeks, producing roughly $122.1 million in NAGGR.

AiGC described the data as preliminary and said it points to steady "channelization," meaning players shifting from offshore sites to regulated ones.

The report does not, however, measure how many Albertans are still playing on unlicensed sites.

Three Months of Growth

Every headline measure rose in each month the market has been open.

^{Source: AiGC Market Performance Report. All figures in Canadian dollars, unaudited and subject to revision. ARPPA is average revenue per active player account.}

NAGGR climbed 95% from July to August and a further 31% from August to September.

July covers only 19 days, so the early growth is partly a function of a shorter first month.

On a per-day basis, Casinos.com calculates that NAGGR averaged about $1.2 million a day in July, $1.4 million in August and $1.9 million in September.

Active player accounts grew 38% in August and 24% in September, ending the quarter 71% above July's level.

AiGC cautions that active accounts are not unique players, because one person can hold accounts with several operators.

Average revenue per active player account (ARPPA), which AiGC calculates as NAGGR divided by active accounts, rose from $98 in July to $138 in August and $146 in September.

Winnings made up 95.6% of wagers in September, so NAGGR equalled 4.4% of the amount wagered, up from 4.1% in both July and August.

Casino Leads, Betting Gains Ground

Casino games accounted for 75.6% of September NAGGR, or $42.8 million, followed by sports and event betting at 19.5% and live casino at 4.9%.

^{Source: AiGC Market Performance Report. Product figures may not sum to totals because of rounding.}

Sports betting NAGGR more than doubled in September, rising 113% from $5.2 million to $11.1 million and lifting its share of the market by 7.4 percentage points.

September was also the month the NFL season started, and Casinos.com's coverage of Alberta's first NFL Sunday found a full slate of private sportsbooks available to Albertans for the first time.

AiGC's report does not attribute the betting increase to any single cause.

Casino NAGGR rose 20% from August to September, while live casino climbed 17%, from $2.4 million to $2.8 million.

The report lists only casino, betting and live casino, because AiGC reports products with monthly activity and none was recorded for fantasy sports or peer-to-peer games.

More Operators, Still Filling Out

Alberta's market opened on July 13 with 15 iGaming operators, according to AiGC, and had grown to 24 by Sept. 30.

The report's July table shows 16 active operators, which counts any operator with an active agreement during the month.

AiGC defines an operator as a company that may run one or more registered websites, so the numbers are lower than the site counts in earlier coverage, such as the 22 operator sites that launched on day one.

AiGC said it expects several more operators to join the regulated market before the end of 2026.

The agency also noted that the results reflect a gradual onboarding of operators, so they are "not a full representation of the total iGaming market."

How the Numbers Stack Up Against Ontario

Alberta is the second province to open its iGaming market to private operators, after Ontario launched in April 2022.

The most recent Ontario figures Casinos.com has reported are for August, when iGaming Ontario recorded $9.74 billion in total wagers, $396.3 million in gaming revenue and 1.208 million active accounts.

Measured against that month, Alberta's September wagers were roughly 13% of Ontario's, its revenue roughly 14% and its active accounts about 32%.

Average revenue per active account in Alberta ($146) was less than half of Ontario's August figure of $328, though the two regulators' monthly reports cover different months and Ontario's totals exclude the government-run OLG platform.

For further context, Ontario's market set a record of $9.88 billion in wagers in July 2026, 7.7 times what Alberta reached in September.

What AiGC Is Saying

AiGC CEO Dan Keene framed the results as evidence that Albertans are choosing oversight over offshore alternatives.

"Early results indicate that Albertans value the strong oversight and greater accountability offered by a regulated market," Keene said in the release.

Keene added that the corporation plans to keep educating Albertans about the risks of illegal offshore sites.

"Regulation matters," Keene said. "This is a market where approved iGaming Operators are held to high standards of accountability, and where revenue stays in the province to fund programs and services Albertans rely upon."

The release noted that a portion of gross gaming revenue is directed to First Nations (2%) and to social responsibility programs (1%), which AiGC said will fund mental health and addiction programming, as well as research.

AiGC has previously set a goal of moving 75% of grey market gamblers to regulated sites within two years, and says players on regulated sites have rights and recourse that offshore sites do not provide.

That effort took on a harder edge this month, when Alberta's three-month grace period ended Oct. 13 for unlicensed sites to register or leave.

What Comes Next

AiGC said it will publish performance reporting every month, giving the first look at whether the September trend holds through the fall.

The report page says the Excel version of each edition is published in the third week of the month.

Among the things to watch are whether betting keeps its larger share through the NFL season and how much the arrival of additional operators lifts account totals.