Flutter Entertainment Announce Rebranding of PokerStars VR

Colm Phelan

Updated by Colm Phelan

Digital PR Manager

Last Updated 14th Mar 2024, 07:22 AM

Flutter Entertainment Announce Rebranding of PokerStars VR

The parent company of PokerStars, Flutter Entertainment, have announced that it will be rebranding its increasingly popular virtual reality social casino product from PokerStars VR to Vegas Infinite.

PokerStars VR was launched in 2018, allowing users to play the card game with others at a virtual poker table that enabled them to interact with their surroundings and speak to each other in real time. The move to rebrand comes two years after Flutter Entertainment acquired PokerStars in 2021.

Since then other casino games such as blackjack, roulette, slots, craps, and Rocket Rush have been added to the in-game selection. Classic poker offerings such as Spin & Go and traditional poker tournaments are also available on the platform.

'A Living Entertainment Destination'

The new Vegas Infinite remains a social casino, which is free-to-play, and players must be over the age of 18 to play. Player safety has been a key area of focus, with the live AI chat monitoring tool ToxMod used alongside dedicated moderation teams. It's available to download from the Meta Oculus Store, PlayStation Store, Steam and Viveport.

In an official press release, James O'Reilly, PokerStars Director of VR & Innovation said, "As we approach our fifth anniversary, it's incredible to think how far our game has come. From a cutting-edge experiment in applying virtual reality to the poker table, we've grown to become a living entertainment destination with a full suite of games and experiences played in otherworldly environments that are home to an avid community of players.

"Today, we're much more than poker and much more than VR. Vegas Infinite is where we're taking our players next and there's lots more in store."

In other recent news in the online poker world, GGPoker was heavily criticized for stopping sharing player results via the SharkScope website.

The tracking site shared the news last week, saying; "GG Poker has disabled result tracking! Unfortunately, without warning GGPoker has decided to prevent us from tracking their tournament results for the apparent reasons of optimizing player experience and increasing security.

"This has disabled features enjoyed by tens of thousands of GG players each month and has made player security significantly worse. Over our 20-year lifespan, SharkScope has been used countless times to detect cheating and collusive behaviors on numerous networks and acts as a significant deterrent for unfair behavior. All the other 80+ poker sites have determined at length that our services are significantly positive to the poker ecosystem, enhancing player experience and allowing players to make more informed decisions through transparent assessment of their results.

"We believe there may still be a chance to change their minds so if you value our service on GG we strongly suggest you contact their support to explain how valuable you find our services and how important they are to you when selecting what poker site you play on."

 

Meet The Author

8 Years
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Colm Phelan
Colm Phelan
Digital PR Manager Digital PR Manager

Colm Phelan has spent several years working in the iGaming industry and has plenty of experience when it comes to writing, researching and rigorously testing online casinos and sportsbooks. While Colm has invested a lot of his time into the digital marketing world but his other passions include poker and a variety of sports including golf, NFL and football.

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