Bragg Gaming Expands its Italian iGaming Footprint with Lottomatica Partnership

Fana Colette

Updated by Fana Colette

Digital PR Specialist

Last Updated 14th Mar 2024, 07:22 AM

Bragg Gaming Expands its Italian iGaming Footprint with Lottomatica Partnership

Bragg Gaming Group known for its content and technology for the online gaming industry, has just unveiled a new development in the Italian iGaming market. The company is expanding its content distribution network by collaborating with Italy's leading online casino operator, Lottomatica Group S.p.A. 

Casino Content For Italy's Leading iGaming Operator

This partnership heralds a new era for Italian players, offering them access to Bragg's exclusive online casino content, including proprietary games like "Fairy Dust" by Atomic Slot Lab and "Sea of Plenty" by Indigo Magic, in addition to various locally-certified titles from Bragg's exclusive "Powered by Bragg" casino games collection.

Lottomatica, known for its significant 21 percent market share in Italy, stands as the country's leading online casino operator. According to H2 Gambling Capital, online casino revenues in Italy are expected to surge by 15 percent this year, reaching a staggering $2.7 billion. The partnership between Bragg Gaming and Lottomatica is poised to make a large impact in this thriving market.

Karl Grech, Head of Business Development at Bragg, expressed his excitement, saying:

"We are committed to launching our proprietary and exclusive online casino content with the leading operators in the largest regulated iGaming markets in the world, and going live with Lottomatica in Italy represents another proof point of the success we are achieving with this strategy."

He continued, "Since launching in the Italian market earlier this year, we have localized and certified over 45 premium casino games for the territory, from our own Bragg Studios and our Powered by Bragg partners, and the titles continue to be very well received by players. We are delighted to now be expanding our games distribution in Italy with the market's leading iGaming operator."

Alessandro Rainaldi, i-Gaming Senior Manager at Lottomatica, shared his enthusiasm for the partnership: "We are dedicated to bringing the latest and greatest in casino entertainment to our players, and Bragg's growing content portfolio for the Italian market is an important step in meeting this goal. The Bragg portfolio includes several studios under a single agreement, bringing new diversity and even more choice to our casino offering. We look forward to a long and profitable partnership together."

Bragg Gaming Group

Bragg Gaming Group is a technology provider that caters to online and land-based gaming operators with its cutting-edge technology and exclusive content. Bragg Studios, the in-house creative hub, produces high-performing and data-driven casino gaming titles. These titles include Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic, and Oryx Gaming. The proprietary content collection is complemented by a range of exclusive titles Powered By Bragg, which are built on the Bragg remote games server (Bragg RGS) technology and delivered via the Bragg Hub content delivery platform.

Bragg's modern and flexible omnichannel Player Account Management (Bragg PAM) platform powers multiple leading iCasino and sportsbook brands and is supported by Bragg's Fuze™ player engagement toolset. Bragg operates in multiple regulated online casino markets globally. In North America, this includes New Jersey, Pennsylvania, Michigan, and Ontario. In the rest of the world, it services the United Kingdom, Italy, the Netherlands, Germany, Sweden, Spain, Malta, and Colombia.

Meet The Author

8 Years
Fana Colette
Fana Colette
Digital PR Specialist Digital PR Specialist

Fana is a writer and content specialist who specializes in the dynamic world of international publishing. For the past few years, her area of particular interest has been in the evolution of gaming laws due to her legal background. You can catch her sailing or swimming at the nearest beach when she's not keeping up with the most recent iGaming developments or honing her poker abilities.

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