

Updated by Ziv Chen
Writer
Fact Checked by Lee James Gwilliam
Senior Vice-President
The drive to Harrah's Cherokee is half the experience. Coming in from Asheville on US 19, the road winds through the Smoky Mountains in a way that reminds you why people have been drawn to this corner of western North Carolina for centuries. The casino appears around a bend on the Qualla Boundary, the sovereign land of the Eastern Band of Cherokee Indians, and the scale of it catches most first-time visitors off guard. This is not a modest regional casino. This is the largest hotel in North Carolina and the biggest casino in the entire southeastern United States outside of Florida.
The Eastern Band of Cherokee Indians opened a modest gaming facility here in the early 1990s. A compact with the state followed in 1994, and Harrah's Cherokee Casino Resort officially opened on November 13, 1997. What has unfolded since then is one of the most significant economic development stories in American tribal gaming history. Four hotel towers, four major renovation projects totaling over a billion dollars in investment, 1,833 hotel rooms, and a casino floor approaching 200,000 square feet. The property funds a new school, a hospital, public housing, upgraded emergency services, and direct per-capita income distributions to every member of the Eastern Band. The casino's success is quite literally built into the community around it.
Harrah's Cherokee sits at 777 Casino Drive in Cherokee, North Carolina, approximately 50 miles southwest of Asheville and around 55 miles east of Knoxville, Tennessee. The property is located directly at the southwestern entrance to Great Smoky Mountains National Park, which is the most visited national park in the United States. Asheville Regional Airport is the nearest commercial airport at around an hour's drive. Free parking is available across multiple garages on site, with valet parking also offered. The resort operates 24 hours a day, seven days a week.
The casino floor at Harrah's Cherokee stretches across more than 150,000 square feet, which puts it in the conversation with the best Las Vegas properties in terms of sheer scale. The space is well organized, with slots dominating the main floor, table games in dedicated pit areas, the WSOP poker room in its own section, and the Caesars Sportsbook positioned for easy access. The atmosphere is consistently lively and the resort draws visitors from a very wide catchment area. Atlanta, Charlotte, Raleigh, Knoxville, and Asheville all funnel significant traffic toward Cherokee, largely because there are no commercial casinos in Tennessee, South Carolina, or Georgia.
One thing worth knowing before your first visit: the slot machines at Harrah's Cherokee operate under a unique mechanic dictated by the North Carolina tribal compact, which requires casino games to contain an element of skill. For most video slot machines, this means that after the initial spin a player can hold selected reels and spin again, hoping to lock in winning symbols on the second spin. The experience feels broadly similar to standard slot play but is not identical to what you will find at most other casinos. For those familiar, it is similar to old-fashioned fruit machines in the UK.
Table games, added in 2012 following an amendment to the state compact, operate in the conventional way.
Smoking is restricted on the gaming floor following a tribal ordinance passed in late 2021, which will obviously suit some more than others. Personally, I loved it.
With over 160 live table games, Harrah's Cherokee has one of the most comprehensive table game selections in the Southeast. The lineup covers all the major games alongside a solid range of specialty options. On my visit the selection included:
A dedicated high limit area serves players who prefer elevated stakes and a more private gaming environment. The sheer number of tables means wait times are rarely an issue even on busy weekends, which is a genuine advantage over smaller regional properties.
The World Series of Poker Room at Harrah's Cherokee is one of the best poker facilities in the southeastern United States and a serious destination for poker players from multiple surrounding states. The room operates around the clock with 32 tables running a full range of cash games including $1/$2 and $2/$5 No Limit Texas Hold'Em and Pot Limit Omaha at various stakes. Daily tournaments run throughout the week with escalating buy-ins, and the room hosts WSOP Circuit events multiple times per year, typically drawing thousands of players and generating large prize pools. A Bad Beat Jackpot adds an additional layer of excitement for cash game players. The Events Center opens to accommodate extra tables during major tournament series when demand exceeds the poker room's capacity.
With over 3,000 slot machines, the floor is one of the largest in the country. Popular titles from all the major manufacturers are well represented alongside a broad selection of progressive jackpots at various denominations.
The unique hold-and-respin mechanic discussed above applies across the video slots library, giving the floor a slightly different feel from conventional casinos, though the game themes and bonus structures will be familiar to regular slot players. A high limit slots area is available for players who prefer bigger denomination play.
The Caesars Sportsbook at Harrah's Cherokee, known as The Book, is North Carolina's first retail sportsbook, having opened in March 2021. The facility features 90 feet of television screens along the main wall alongside a 60-seat viewing area and three private Fan Cave rooms, each equipped with an 85-inch HDTV, additional screens, and direct access to betting stations. Wagering covers all major professional and college sports including NFL, NBA, MLB, NHL, golf, boxing, hockey, and more. The Caesars Sportsbook mobile app also launched on tribal land in March 2024 as North Carolina's first legal mobile sportsbook, ahead of the broader state rollout.
Harrah's Cherokee is a full participant in the Caesars Rewards program, one of the largest casino loyalty networks in North America. Members earn Reward Credits and Tier Credits through gaming, dining, hotel stays, spa visits, and entertainment at Harrah's Cherokee and across all 50-plus Caesars properties nationwide. The program's breadth is a genuine advantage. Credits earned here transfer freely to Las Vegas, Atlantic City, and every other Caesars destination in the country.
With 1,833 rooms and suites spread across four hotel towers, Harrah's Cherokee is the largest hotel in North Carolina and a formidable resort operation. The four towers - Creek, Soco, Mountain, and Cherokee - each offer their own character and room configurations, from standard king and double queen rooms through to luxury suites.
The newest and most impressive is the 19-story Cherokee Tower, which opened in October 2021 as part of the $250 million fourth renovation. Its 725 rooms are all AAA Four Diamond rated and feature Simmons Beautyrest mattresses, eucalyptus-blend sheets, 50-inch Samsung TVs, and rain showerheads. The older Creek and Soco towers offer imported Italian marble vanities and plush furnishings in their rooms and suites. All towers are connected to the casino complex, and the grand lobby of the newest addition features a two-story open-air design with a 50-seat lobby bar.
The resort has both indoor and outdoor pools, a terrace pool deck on the new tower, and a full fitness center. Views across the Smoky Mountains from the upper floors are spectacular.
Harrah's Cherokee has one of the most impressive dining lineups of any casino resort outside of Las Vegas, with around ten distinct restaurants and bars covering every price point.
| Restaurant | Cuisine | Price |
|---|---|---|
| Gordon Ramsay Food Market | Eight cuisine concepts, farm-to-table ingredients | $$$ |
| BRIO Tuscan Grille | Italian, upscale casual | $$$ |
| Guy Fieri's Cherokee Kitchen and Bar | Bold American comfort food | $$ |
| Wicked Weed Brewpub | Craft beer, pub fare | $$ |
| Noodle Bar | Asian noodles and street food | $$ |
| Selu Garden Cafe | Casual American, buffet style | $ |
The Gordon Ramsay Food Market is the headline act, a multi-concept dining venue using locally sourced ingredients from Hickory Nut Gap Farm, Spicewalla, and Joyce Farms among others. It combines eight food concepts under one roof alongside a full-service restaurant, making it the most distinctive and ambitious dining destination at the property. BRIO Tuscan Grille is the formal sit-down Italian option, popular enough that reservations are strongly recommended. Guy Fieri's Cherokee Kitchen and Bar and Wicked Weed Brewpub both opened as part of the 2021 renovation and give the lineup more casual, lively options for players who prefer something relaxed.
The Mandara Spa at Harrah's Cherokee offers a full menu of massages, body treatments, facials, and salon services in a tranquil setting. It is one of the better casino spa experiences in the Southeast and draws a significant non-gaming clientele from the wider resort audience. Indoor and outdoor pool facilities are available for hotel guests, with the terrace pool on the new Cherokee Tower adding a more elevated outdoor option.
The Events Center at Harrah's Cherokee seats 3,000 and hosts a consistent program of concerts, comedy shows, and live performances throughout the year, drawing acts that might not otherwise make it to western North Carolina. The venue also functions as overflow space for WSOP Circuit poker events when demand requires it.
The UltraStar Multi-tainment Center is a 50,000-square-foot two-story entertainment complex opened in 2017, featuring 24 bowling lanes split across two floors, a full arcade, and three separate bars. It gives the resort a family entertainment dimension and is popular with guests who want something beyond the casino floor.
Sequoyah National Golf Club, the Indian-owned 18-hole championship course nearby, rounds out the outdoor entertainment options with a practice area, clubhouse, restaurant, and pro shop.
Harrah's Cherokee Casino Resort is a genuine destination resort in every sense of the phrase, and one of the most remarkable economic success stories in American tribal gaming. The casino floor is vast, the poker room is world-class, the hotel is the largest in the state, the dining lineup rivals properties twice the size, and the mountain setting provides a backdrop that Las Vegas and Atlantic City can only envy.
The slot machine skill mechanic is the one thing that consistently surprises first-time visitors from other casino markets, and it is worth understanding before you arrive so it does not catch you off guard. Beyond that, the only genuine limitations are the ones you encounter at any resort of this scale during peak periods: crowds on busy summer weekends, restaurant wait times without reservations, and occasional hotel maintenance inconsistencies in the older towers.
For casino visitors in the Southeast, Harrah's Cherokee occupies a category largely by itself. There is simply nothing else like it within several hundred miles. The Great Smoky Mountains do not hurt either.
Ziv Chen has been working in the online gambling industry for over two decades in senior marketing and business development roles. Ziv writes about a wide range of topics including slot and table games, casino and sportsbook reviews, American sports news, betting odds and game predictions. Leading a life full of conflict, Ziv constantly struggles between his two greatest loves: American football and US soccer.
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