About Aristocrat Gaming
Aristocrat Leisure Limited was founded in 1953 and is now one of the biggest gaming manufacturers in the world. There was great growth in the early years, and the company was listed on the Australian Stock Exchange in 1996. The gaming suppliers are now licensed in about 300 jurisdictions, which allow gaming in over 90 countries. Aristocrat has built a team that, by 2020, has over 3,500 employees. There are offices in Australia and the United States.
In the 1950s, Aristocrat created the revolutionary “Clubmaster” slots with new features like multiline and scattered payouts. The company maintains that tradition of innovation and is famous for creating some of the most recognizable slots in gaming, such as the Buffalo series. This gaming company has an excellent reputation for developing physical and online slot machines. Key partnerships facilitate the launch of some top games.
Aristocrat Gaming has joined forces with GameAccount Network and NextGen Gaming. The first games appeared at the top online casino sites in 2010, and the early titles included Queen of the Nile, Zorro, and Lucky 88. Linked jackpots use the Hyperlink system, which Aristocrat has patented. The company also owns the trademark for the Reel Power system, not based on the purchases of lines but reels. Recent acquisitions include Product Madness (2013), Plarium Global (2017), and Big Fish Games (2018). Aristocrat continues to go from strength to gaming in land-based and online slots.
Aristocrat Gaming a Land-based Powerhouse
While Aristocrat are a respected online presence, they are a veritable powerhouse in on the physical casino floor. Their catalogue of beloved games is extensive, with Lightning Link, Dragon Link, Lightning Dollar Link, Spooky Link, and endless Buffalo titles leading their portfolio.
A key to their success in landbased slots are two specific innovations, both of which arrived with the groundbreaking Lightning Link. The first was the Hold & Spin feature, which Aristocrat developer Scott Olive designed from his shower. The mechanic has gone on the be possiblethe premiere slots feature mechanic in the industry today.
The second innovation was multi-denomination video slot machines which gave players a degree of controlover the volatility of their games. Smaller denominations, less volatile. Larger denomination, more volatile - but bigger payout potential. While multi-denomination slots are yet to really prove viable in the UK due to regulatory restrictions, they have become the standard in the US, Canada, Australia, and parts of Europe.