Bruno Mars Parade Will Take Over the Strip on April 10

^{Bruno Mars performs in Malaysia in 2024. The hitmaker is set to take over the Las Vegas Strip with a parade and “Bruno Mars Day” on April 10. (Photo: @livenation.my / Instagram)}

Bruno Mars' presence in Las Vegas is well known by many, whether it's his performances at Park MGM, his Pinky Ring Lounge at Bellagio, or his upcoming concerts at Allegiant Stadium. But the city is about to celebrate him in an even bigger way on April 10, with a parade that will take over the Las Vegas Strip and celebrate the date being officially proclaimed as Bruno Mars Day. 

As part of the celebration, Park Avenue will be officially renamed Bruno Mars Drive at a formal ceremony following the parade. The celebration will help to kick off the start of “The Romantic Tour, which will bring him to Allegiant Stadium this weekend for two shows.

What to Expect on Bruno Mars Day

A Bruno Mars Day parade will take place on the Strip starting at 1 p.m. PT, featuring marching bands, double-decker buses, and live music. It is unconfirmed whether Bruno Mars himself will take the stage to perform at the event.

The procession will begin at the intersection of Las Vegas Boulevard and Flamingo Road and continue down Park Avenue, the street that will be renamed in his honor, located between Park MGM and New York-New York. It will end at Toshiba Plaza in front of the T-Mobile Arena, where the renaming ceremony will take place at 1:30 pm.

Speaking at the ceremony will be Mars himself, along with MGM Resorts International CEO Bill Hornbuckle and Nevada Governor Joe Lombardo.

Toshiba Plaza will open to fans interested in viewing the festivities at 11 a.m. and will close once capacity has been reached. For those who can't secure a spot at the plaza, the parade can be viewed from any of the west sidewalks on Las Vegas Boulevard bordering Bellagio, The Cosmopolitan, and Park MGM. Visitors can also park at MGM casinos on the Strip and view the events from  parking garages. Traffic along the parade route on Las Vegas Boulevard will likely be impacted from 12:15 pm to 3 pm.

Later that evening, a special merchandise pop-up will be held at Mandalay Bay from 10 a.m. to 6 p.m. each day before the concerts. Fans can purchase special Bruno Mars and Hello Kitty-themed merchandise, including hoodies, bags, hats, and other accessories.

Anyone planning to attend should be aware that the following items are prohibited within the parade route and Toshiba Plaza: glass containers, coolers, briefcases, backpacks, fanny packs, strollers, carts, chairs, weapons, firearms, pepper spray, mace, illegal drugs or substances, flammable liquids and aerosol cans, masks and chains, projectiles, drones, and unapproved mascots and performers.

Bruno Mars Joins Las Vegas Performer Royalty

Bruno Mars joins a roster of iconic Vegas entertainers to have streets named after him in the city.  Elvis Presley was honored nearly four decades after his death when Riviera Boulevard was named Elvis Presley Boulevard in 2016. The street separates the Fontainebleau to the north from the Las Vegas Convention Center's West Hall to the south. It ends at the Westgate, where he performed 636 sold-out shows in his heyday. 

Other Las Vegas streets bear the names of Frank Sinatra, Dean Martin, and Sammy Davis Jr. Since many of these entertainers are long gone, Bruno Mars is one of the few modern additions to that legacy who is being recognized during the height of his career rather than much later.

“With streets across Las Vegas honoring legends like Elvis, Frank Sinatra, Dean Martin and Sammy Davis Jr., the addition of Bruno Mars Drive connects past and present in a city built on iconic performers,” an MGM press release said. 

Like the other entertainers who have streets named after them, Mars has had a deep connection to Las Vegas for many years. He's performed more than 100 solo shows at Dolby Live at Park MGM since he started his residency on New Year's weekend in 2016, and he also performed 34 shows as part of the group Silk Sonic. 

His partnership with the Pinky Ring Lounge at Bellagio began in February 2024, where he regularly appears for pop-up shows. 

Mars has won 16 Grammy Awards during his career. The Romantic is his first solo album since 24K Magic, which went triple platinum after its 2016 release.