UK Gambling Regulator Takes Global Stage at ICE Panel and Podcast

_{Gardner joined regulators to discuss digitisation, illegal markets, and lottery trends at ICE Barcelona 2026. (Image:Gambling Commission)}

One of the most significant events in the gambling industry calendar, played host to an important first this week: a panel discussion on lotteries involving global regulators, with the UK Gambling Commission taking a leading role.

Sarah Gardner, the UKGC’s Deputy Chief Executive, spoke alongside international counterparts for the first time at a panel focused on the National Lottery and society lotteries in the broader gambling landscape.

Why ICE Matters to the Industry

Held annually, ICE Barcelona is a crucial meeting point for the gambling industry, drawing operators, regulators, and innovators from across the globe. It offers a platform to address regulatory challenges, share market trends, and explore new technologies, all vital for both protecting players and shaping the future of gambling operations like online casinos.

_{Delegates enjoy the formal and informal meetings at ICE Barcelona. (Image: Casinos.com)}

Gardner Discusses Lottery Oversight and Regulation

Gardner used the opportunity to speak about the UK’s approach to regulating lotteries, both at the national and local levels. The panel covered topics including player protection, digitisation, and the rapid growth of online lottery play.

“It was a great pleasure hearing from the other panellists and sharing the perspective of our own approach in the UK to both the National Lottery and society lotteries,” Gardner said. 

“I’m delighted that the Commission is taking a leading role in bringing together regulators through IAGR, and we’re looking forward to working more closely with fellow lottery regulators.” 

The International Association of Gaming Regulators (IAGR) has become an increasingly important body for harmonising global standards in the gaming sector. The UKGC’s leadership in these forums signals a continued commitment to collaborative regulation in an evolving market.

Tackling Fraud and Illicit Market Risks

In addition to the panel, Gardner recorded an episode of Sumsub’s podcast, What The Fraud?, live at ICE. The episode, set to air in February, focuses on fraud prevention and digital security, key issues for both fintech and gaming industries.

During the recording, Gardner reflected on panel discussions and addressed questions about the Gambling Survey for Great Britain. She also discussed the increasing threat posed by the illegal gambling market, particularly for vulnerable groups including young people.

Her comments align with recent Gambling Commission warnings about unlicensed operators and their tactics to bypass regulatory oversight, especially via social media and crypto-based betting platforms.

Looking Ahead and Adapting

The UKGC’s presence at ICE highlights its strategic priorities: safeguarding players, promoting responsible innovation, and strengthening international cooperation. As gambling continues to move online and consumer behaviours shift, regulators like the UKGC are under pressure to adapt quickly without compromising player safety.

Events like ICE offer a rare chance for policymakers, enforcement bodies, and operators to align strategies, making it a must-attend on the gambling world’s calendar.