Rush Hour Reinvents the Wheel With Real-Time Traffic Betting

_{Live traffic footage from around the world powers “Rush Hour,” a first-of-its-kind CCTV game from 155.io. (Image: 155.io)}

A new genre of online casino gameplay is turning everyday traffic into real-time betting action, and you might already be in the frame.

London-based live content studio 155.io has launched “Rush Hour,” the debut title under its newly created “CCTV Game” category. The product uses live feeds from public surveillance cameras to create continuous, bettable events, an unprecedented step in blending real-world chaos with digital wagering.

The game is now available via Hub88 and direct integration partners.

Real-World Feeds, Real-Time Bets

Rush Hour is powered by hundreds of publicly accessible CCTV streams. From traffic junctions in Swindon and Taipei to popular tourist spots like Patong Beach in Thailand and Abbey Road in London, the feeds turn familiar locations into interactive gamescapes.

Players wager on outcomes such as how many cars will pass through an intersection in under a minute, or whether the next vehicle turns left or right. Every round is shaped entirely by real-world activity, not traditional random number generators. 

Built for mobile and running 24/7, Rush Hour offers short, sub-one-minute rounds designed to be instantly understandable and continuously engaging.

155.io, founded by Sam Jones, has previously focused on what it calls “real-world chaos entertainment,” but this marks its most literal step into using real life as a game engine.

“Rush Hour is the first expression of our CCTV Game genre, think Big Brother blended with Polymarket,” said Jones. 

“It’s completely live, and the world is now our studio.” 

Beyond RNGs: The Rise of Real-World Chaos Gaming

The concept taps into a growing appetite for authentic, live-streamed content, already huge in social media and influencer circles, and applies it to betting.

“Once you realise the entire world can be a live game feed, there are no boundaries,” Jones said. 

“Live traffic content is just the start, from live wildlife to iconic sporting locations, we’re only just setting off on our journey.” 

While the legality of using publicly accessible CCTV feeds for entertainment varies by country, Rush Hour operates only with open-source or public domain footage that doesn’t violate privacy regulations. The game does not use facial recognition or personally identifiable information.

By turning passive surveillance infrastructure into interactive entertainment, 155.io hopes to attract a new generation of players more accustomed to TikTok than table games.