1xBet Named Official Betting Partner for ATP Challenger Tour

_{Global deal covers 36 tournaments across four continents. (Image: 1xBet)}

Global bookmaker 1xBet has signed an exclusive agreement with the ATP Challenger Tour, becoming the Official Betting Partner for 36 international men’s tennis tournaments held across Europe, Asia, North America, and South America.

The partnership includes key stops in Brazil, Chile, Ecuador, Peru, the United States, Italy, and France, giving 1xBet broad exposure across emerging and established tennis markets.

As part of the deal, 1xBet branding will feature prominently on tournament courts, while the company also gains rights to use the ATP Challenger Tour logo in global marketing campaigns.

A Strategic Move in Sports Sponsorship

The agreement marks another milestone in 1xBet’s expanding global portfolio of sports partnerships. The bookmaker already holds sponsorships across football, eSports, and other major sporting events, positioning itself as a leading player in the global betting market.

“Obtaining the status of an official partner of 36 ATP Challenger Tour tennis tournaments is another milestone in 1xBet history. This agreement is a strategically important step that opens up new opportunities to showcase our brand on a global stage,” said a 1xBet representative.

The partnership underscores the growing intersection between professional tennis and the betting industry, as brands seek to increase fan engagement and visibility within regulated markets.

Aligning with ATP Challenger Tour’s Global Growth

The ATP Challenger Tour, a key developmental circuit for rising tennis stars, serves as the proving ground for future ATP Tour contenders. The collaboration with 1xBet will help amplify the Challenger Tour’s profile while boosting sponsorship revenue across host cities.

“We are proud to partner with 1xBet, whose reputation and contribution to the sport perfectly align with our mission to organise tennis tournaments of the highest level,” said an ATP Challenger Tour representative.

Industry analysts view the partnership as a win-win for both sides, giving 1xBet enhanced exposure in new territories while supporting the ATP’s goal of expanding professional tennis accessibility worldwide.

What's in it for the Fans?

For fans, the deal could mean increased broadcast visibility, new fan engagement opportunities, and potentially more interactive betting content integrated into Challenger Tour events.

For 1xBet, it signals continued investment in reputable global sports properties, a move that strengthens its credibility amid increased regulatory scrutiny in sports betting markets.